keskiviikko 29. joulukuuta 2010

Katy Perry - Firework (music video)



The video is part of a huge cross-promotional deal with German telecommunications group Deutsche Telekom. Deutsche Telekom hosted a series of activities and competitions from which fans around Europe will be recruited to be in the video. MTV reported that Katy Perry started filming the video on September 28, 2010.[5] The video was directed by Dave Meyers and shot in Budapest. The official teaser trailer of the music video was released on October 15, 2010. The video was released on TwitVid, DirectLyrics and Youku on October 28, 2010. It premiered on October 28, 2010 on VEVO YouTube. It was presented in the anamorphic widescreen 2.35:1 aspect ratio.
Perry opens the video gazing down upon the city from a balcony. As she sings into the night, fireworks burst from her chest and soon inspire young people throughout the city to overcome their fears and insecurities, in the process igniting their own fireworks. A shy overweight girl, playing the role of wallflower at a pool party, finds the courage to shed her clothes and jump in the pool with her friends. A leukemia patient at a children's hospital proves to herself that she can show herself out on the street and in public despite her loss of hair. A teenage boy approaches his friend at a party and kisses him on the mouth. A struggling young performer walking home in a dark alley uses tricks from his magic act to win over a group of street thugs who were trying to rob him. A boy confronts his fighting parents and pushes them apart because their shouting is upsetting his little sister. Soon the youth of the city are converging upon the courtyard of Buda Castle, dancing and lighting up the night with their own fireworks.
On 5 November 2010, the British media and entertainment website Digital Spy reported that the music video had been partially censored for British Television; the kiss between the two men, despite only being about a second long and the video being used as part of the 'It Gets Better' campaign, was said to be pixelated out. However, British music channel audiences have reported this information to be incorrect.
On MuchMusic's top 50 videos of 2010, "Firework" was ranked #1

keskiviikko 8. joulukuuta 2010